What actually gives a cryptocurrency long-term utility?

A lot of projects talk about “utility,” but that word gets used so broadly that it can mean almost anything.

Outside of price speculation, what do you personally think gives a cryptocurrency legitimate long-term

usefulness?
Payments?
Governance?
Access to services?
Staking?
Real-world business adoption?
Something completely different?

And on the other side, what’s an example of “utility” that you think is mostly just marketing?

Genuinely curious where people draw the line between a token having an ecosystem and a token simply having features built around it.