Anyone else feel like review site costs jumped since G2 bought Capterra, GetApp and Software Advice?
Maybe it's just me but the leverage feels completely one-sided now. Four of the main platforms are under one roof, so there's not much pressure keeping listing and lead prices honest. Trying to figure out where to actually put budget this year. Still paying the big platforms, moving to smaller independent ones, or cutting spend and leaning on other channels? Curious what's working for people right now.
Posted Aug 13, 2026, 5:06 PM UTC
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