Price of Wizard black + cream Puppy?

At more than double the price of the dog alone (£25-£55), I hoped to see some real detail in the costume.

A button at the top of the cape maybe, perhaps some lining, and removable.

Nothing of the sort, it's stitched on at the neck as is the hat (I did expect the hat to be).

How can they charge £30 for a very pretty but not thoughtfully executed cape?