I'm genuinely curious: what's the point of paying UGC creators based on views?

I'm genuinely curious: what's the point of paying UGC creators based on views?

Because at some point, aren't we just paying for vanity metrics?

10k views ≠ 10k potential customers.

100k views ≠ 100k signups.

And going viral doesn't magically mean people will convert.

I keep seeing SaaS apps neglect their own social media while spending money on UGC creators and influencers.

And I'm like… 😭

If you haven't built your own audience or figured out how to consistently attract people to your product, how is paying someone else for temporary exposure supposed to work long-term?

Yes, UGC can get you exposure. Yes, it can help with creative testing and awareness.

But is the exposure actually guaranteed to turn into customers?

Maybe there's a benefit I'm missing here because I genuinely don't get why some brands treat UGC like it's automatically better than building their own social presence.