Seeking Gen Z Reel scrollers who hate being sold to but still buy dumb stuff off the internet - (18–25, UK)

Hi everyone! I’m a Master’s student at the University of Surrey researching how Gen Z in the UK actually reacts to creator sponsored content on Instagram Reels (and why we swipe past ads in under 2 seconds).

If you fit the criteria below, I’d love to grab 20–30 minutes of your time for a quick, relaxed chat over MS Teams:
Age: 18–25
Location: Live in the UK
Habit: Watch Instagram Reels daily and see sponsored/creator posts regularly

No prep needed, no wrong answers, and zero sales pitches. Just an open conversation about your everyday scrolling habits.

Your identity will be 100% anonymized (pseudonyms used), and data is handled strictly under UK GDPR guidelines.

If you're open to helping out a fellow student, drop a comment or drop me a DM, and I’ll send over the details!

Thanks a lot!