Your app can be shit, but the marketing material can’t be

I’ve launched a few apps, and this is something I learned the hard way. People don’t know how good your app is before they download it. They only see the icon, screenshots, demo video, and a few lines explaining what it does. If those are bad, they’ll assume the app is bad too.

A worse app with a clean video and a clear message can get more attention because people immediately understand why they should try it. Good marketing won’t make them keep using a bad product, but bad marketing can stop them from ever trying a good one.
A lot of us spend months building and then rush the screenshots and launch post in one evening. I’ve done it too. Now I think the marketing material deserves almost as much attention as the product itself.
Marketing gets the download. The product decides what happens next.