Do you draw what you like for artist alleys?

Im struggling a little bit, i feel like i cant draw at all. I have build an style and certain aesthetic for my booth but i dont feel like i like it at all. Sometimes i try to think in merch ideas but end up only looking up for doing fanarts of popular things. I dont know what to draw for myself (im not that involved in any fandom, or constant aesthetic) despiste all, i like Drawing, i enjoy doing it for merch because it gives me a deadline, but i dont like my results, i cant visualize exactly what i want.

I know it may be like a personal emphasize but if someone dealed with something like this too, id like some tips, thanks for reading me :,>