Quick milestone from our side.

Videos added through [Libautech Shoppable Videos](https://www.libautech.com/shopify-apps/libautech-shoppable-videos-ugc) have now been watched 10 million times. Not on our site, on the Shopify stores that installed the app. Merchants pulled in their own TikTok, YouTube and Instagram content, put it on product pages, and shoppers watched and bought from it.

What the data looks like once you have that much of it:

1. Almost none of it is new content. Merchants are reusing clips that already existed on social. No new shoots, no production budget.
2. Product pages beat everything else. The same video on a dedicated "as seen on social" page gets a fraction of the plays.
3. The video that already performed on TikTok outperforms the polished brand film, almost every time. It usually looks worse.
4. Muted autoplay with a visible unmute control beats sound-on. Mobile shoppers bounce off unexpected audio.
5. Anything past roughly 20 seconds loses most viewers before the product is properly shown.

The thing that still surprises me: most stores are not short on content. They have plenty of it. It just lives on a platform they do not own and never reaches the page where the purchase actually happens.

The app is free and Built for Shopify certified: [apps.shopify.com/libautech-shoppable-ugc](http://apps.shopify.com/libautech-shoppable-ugc)

Two questions for anyone here running it:

What's your longest video that still converts? And has anyone tested video on collection pages rather than product pages? We have the data but not the merchant story behind it.

Shoppable Videos just crossed 10 million views across Shopify merchant stores