Should you maintain luxury brand language even when speaking casually?

I'm a fixture within my community — trusted and generally considered an expert. I'm developing a product that the community centers around, and it's frankly one of the only genuinely form-forward designs in the space. A peer referred to its development as a watershed moment.

The community has also watched it evolve. They've seen early versions, renders, design changes, etc., so I'm not introducing this thing fully formed with a luxury narrative attached to it. They've watched me develop it.

The way I'm positioning it is function flowing from form. In my (yet-to-be-released) product copy, I never refer to it by the common category term, and I use “she,” not “it.” I treat it as a sculpture.

But as people ask me about the design here on Reddit and on Substack, I'm wondering how much I should maintain that vocabulary in casual conversation.

The closest analogy I can think of is a watchmaker insisting on “timepiece” rather than “watch.” Everyone knows what it is, but the choice of language signals how you're meant to engage with it: as an object of design and craftsmanship, rather than merely through its function.

So: is it good positioning to maintain that vocabulary even in casual conversation? My instinct is to lean into it — not necessarily to make every Reddit comment sound like product copy, but to consistently use the same vocabulary and framing I'll use when I launch.

For additional context, it'll be priced at roughly twice what the premium brands in the category charge, and those brands are already around 10x the commodity end of the market. I'm not expecting or pursuing volume. Each one will be designed bespoke for the customer but will still be unmistakably my product.