I've spent most of my career working around data, analytics, technology, and business decisions. Over time, I kept running into the same frustrating situation: the analysis was good, the evidence was solid, and the recommendation made sense but the decision still went another way.

Eventually, I became fascinated by that gap.

Why does good evidence get ignored? Why do smart people disagree about the same information? Why can a technically correct recommendation fail in the room?

That became the subject of my first book, ***Decision Intelligence: Why Evidence Fails and How Leaders Win the Room***.

It's about the human and organizational side of decision-making, the things that happen between having the evidence and actually getting people to act on it.

If you're interested in nonfiction about decision-making, leadership, psychology, or organizational behavior, I'd love for you to check it out.

Amazon: [https://www.amazon.com/dp/B0HF46HTB](https://www.amazon.com/dp/B0HF46HTB)

And if you're another writer here, I'd genuinely love to hear what you're working on. There's something pretty cool about seeing a book go from an idea in your head to an actual thing that strangers can hold.

I spent years asking why good ideas get rejected. So I wrote a book about it.