What are the benefits of buying from niche glove brands?

I'm seeing an absolute ton of glove brands popping up on Amazon (Wvvou, GK Saver, Modus, CROX etc) and I get quite a lot coming up on my TikTok as well that are new to me.

What I'm struggling to understand why I would opt for these over more well known brands such as One Glove, which usually hover in the same kind of price bracket. Is there something I'm missing with it, are these newer brands doing anything better than more established brands?