hubspot aeo vs profound: which one makes more sense for a small marketing team?

our marketing team has been asked to start tracking ai search visibility, but we don't really have a dedicated person for it. we're trying to find a tool that gives us useful information without requiring someone to spend hours analyzing reports every week.

hubspot aeo vs profound are two of the options we're looking at. i'm wondering if anyone here has actually used either one for ongoing ai visibility tracking. how easy was the setup? which one gives better explanations of why a brand is showing up or not showing up?