RR 21%? Is it right?
Hey all,
I saw in this sub many experienced people in email outreach, need your advice:
I have started an email outreach campaign for a test(Europe, MRO), went through half of the campaign only. RR right now is 21%. Run it for 7 business days.
1.Infrastructure
Domain 5months old, 2 mail boxes on workspace, 10 mails p/d from 1 mailbox (20 in total)
Warmup also was for about 5 months on Instantly(paid), started and forgot about it. 10 warmup mails p/d (only business days)
Mail-tester - 10/10
SPF,DKIM,DMARC - configured
Made 3 more domains + 3 per each mailboxes on workspace. 9 in total in warmup now for 4 weeks.
2.List
MRO, 140 contacts
List is cleaned, checked through neverbounce, catch-all manually verified on their official website.
Removed gmail, yahoo etc.
95% of emails are info@, admin@ etc.
3.Copy
A/B 2 subjects lines
About 40 words, intentional typo, for a more human feel
Triggers : very usual, nothing special - Their CEO name, Company, Place and a what they do.
Offer : MRO specifically for their niche
CTA : Basically - "If you need it, who is responsible?"
Signature : Name/Surname, Company, No website
4.Follow-up
The most stupid - next day, "Have you reviewed my email, could you reply in short?"
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I have made only half of the campaign already, but this looks a bit different from what I see from others, with their RR.(I know it's not SaaS, but still).
A lot can be made better here about copy, like better triggers, offer and CTA, follow-up for sure.
I know it's a very small amount of emails sent, but what RR and do you have usually in MRO?
Would you continue with the same campaign, or start to improve right now and scale it?
PS. My maths:
Sequence started: 81
Positive : Yes, call me - 2. Send me catalogue - 5
50/50 - We will need in future, we will contact you later - 5
Negative : 2
Posted Aug 27, 2026, 1:00 PM UTC