You can skip the analysis if you want and check out the full listing here

I've been looking at businesses for sale for years and this one is much more interesting than the typical Amazon FBA listing.

Here are the headline numbers:

• Asking price: $3,537,552
• Monthly revenue: $278,233
• Monthly profit: $73,699
• Annualized revenue: ~$3.34M
• Annualized profit: ~$884K
• Profit margin: ~26.5%
• Multiple: 48× monthly / 4× annual profit
• Business age: 12+ years

That's certainly not cheap, but it's also a pretty substantial business.

What Makes This One Different

There are 4,800 active Subscribe & Save customers, reported 89.6% 30-day retention and more than 85% repeat-purchase revenue.

It also has:

• Amazon FBA
• Amazon FBM
• Shopify
• Walmart
• Wholesale distribution into 700+ Publix stores
• 40,000+ email subscribers
• 101 SKUs
• 43 parent ASINs
• U.S. trademark
• Brand Registry

I put significant value on repeat customers with something consumable like coffee.

You aren't trying to convince the entire customer base to purchase again from scratch every month.

But 76% Of Revenue Still Comes From Amazon

This is probably around $211K/month of Amazon revenue based on the listed percentages.

Amazon dependence doesn't automatically make it a bad business, but I wouldn't ignore it.

One of my goals after acquiring it would be moving a larger percentage of the customer relationship onto Shopify subscriptions and email.

Here's The Bigger Risk

The seller is also the manufacturer.

The manufacturing facility and associated manufacturing IP aren't included.

The buyer purchases the brand and sales channels and enters a continuing supply relationship with the seller.

That's the point where I stop looking at this like an ordinary FBA acquisition.

COGS are 52.86% of revenue, which roughly annualizes to $1.76M based on the provided averages.

So you're potentially buying $3.5M worth of brand/customer assets and then sending a very substantial amount of money every year to a manufacturer owned by the person who sold you the business.

That supply agreement better be extremely strong.

Another Number I'd Question

TACoS is listed at 0.03%.

If that's literally 0.03%, that would suggest almost no Amazon advertising relative to the estimated Amazon revenue.

I'd verify whether the figure is actually 3%, a short measurement period or some other reporting convention.

And It Takes 50 Hours Per Week

That matters.

This is not a passive acquisition based on the seller's own workload estimate.

I want to know:

• What the owner does for 50 hours
• Which employees transfer
• Which employees remain with manufacturing
• Whether an operations manager can replace the owner
• What that replacement costs
• Whether that cost is already reflected in profit

How I'd Grow It

The first priority wouldn't be chasing random new products.

I'd work the existing customer economics harder:

• DTC subscription conversion
• Shopify subscription bundles
• Email segmentation
• Lapsed-buyer win-back campaigns
• Subscribe & Save optimization
• TikTok/YouTube/Instagram UGC
• SEO topical authority around low-acid coffee
• K-Cup expansion
• Amazon A+ Content and conversion optimization
• Affiliate and creator acquisition
• Additional wholesale distribution
• Canada/Mexico localization where unit economics support it

I'd be careful around GLP-1 positioning because once you're marketing a food product around health outcomes, the wording and substantiation matter.

My Valuation

I'd probably enter negotiations around $3.0M-$3.3M, depending upon the supply agreement and normalized earnings.

I'd consider paying more if:

• Historical profit is growing.
• Subscriber cohorts are strong beyond 30 days.
• Manufacturing pricing is contractually protected.
• The patent/process is exclusively licensed to the brand.
• The owner can realistically be replaced.
• Inventory quality is clean.
• Amazon migration is secured.

At the full $3.54M, I want virtually all of those boxes checked.

Here are some data graphs and more info if you want

My Verdict

Conditional buy.

This looks like a legitimately strong ecommerce/consumer brand.

But the most important asset may not be Amazon, Shopify or even the 4,800 subscribers.

It might be the manufacturing/IP relationship.

And that is exactly the asset the buyer doesn't fully own.

That's where I'd spend most of my due-diligence time.

This is just how I’m breaking down the numbers, not financial advice. Always do your own homework and due diligence before buying any business. Some links I share may be affiliate links, which means I might earn a small commission if you end up buying through them.