🚨 $BILI Q2 FY26 Earnings Breakdown: Revenue Growth & Profit Surge! 📊📈
Bilibili Inc. ($BILI) released its unaudited financial results for the second quarter ended June 30, 2026, showcasing solid top-line growth, impressive advertising momentum, and massive profitability expansion. Here is the full breakdown of the quarterly report:
- Top-Line Growth: Total net revenues reached RMB7.94 billion (US$1.17 billion), representing an 8% increase year-over-year.
- Advertising Powerhouse: Revenues from advertising surged 28% YoY to RMB3.13 billion, driven by improved product offerings and enhanced ad efficiency.
- User Engagement & DAUs: Average daily active users (DAUs) grew 7% YoY to 116.5 million, while average daily time spent reached 113 minutes, pushing total user time spent up by 14% YoY.
- Profitability Expansion: Gross profit grew 10% YoY to RMB2.95 billion with a gross margin of 37.2% (marking the 16th consecutive quarter of margin improvement). Net profit soared 55% YoY to RMB339.1 million, while adjusted net profit rose 25% YoY to RMB703.6 million.
- Share Repurchase Program: Under its share repurchase initiatives, the company bought back a total of 5.8 million securities from early 2026 through the announcement date for approximately US$118 million.
Bilibili continues to solidify its position as the premier video community for China's younger generations, successfully balancing community expansion with disciplined financial execution.
What are your thoughts on Bilibili’s Q2 performance and advertising growth? Let’s discuss in the comments below! 👇💬
[NOT FINANCIAL ADVICE, DYOR!]
Posted Aug 27, 2026, 1:09 PM UTC
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