Nike and all 30 teams have launched a league-wide teaser campaign across social media with a launch set for September 15.

All 30 teams have dropped identical graphics featuring their respective team logos in a grainy and airbrushed effect. The campaign is running around the theme of "obsession" and there were some leaks around April that were rumored to be Christmas jerseys, but it is actually speculated to be for the NBA Cup, which personally makes sense given the theme and how the league is pushing for more competitive games throughout the tournament.

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