ChatGPT to Show Ads on Free and Go Plans in India

OpenAI is starting to show ads on ChatGPT’s Free and Go plans in India, expanding its advertising program to one of its largest markets. The company says it will initially work with 50 brands through agencies including WPP and Omnicom. OpenAI also plans to launch an ad manager next month, with campaigns requiring a minimum daily budget of about ₹725 ($7.60). The move comes as OpenAI works to grow revenue ahead of a potential IPO. India has more than 100 million weekly ChatGPT users, many of whom use the free or lower-priced plans. OpenAI has already introduced ads in the U.S. and Europe.