Is Kickstarter a viable launchpad for a modern, craft-led sustainable apparel brand?

Hey everyone,

I’m in the development stages of launching an independent apparel line that bridges contemporary, modern silhouettes with traditional artisanal craft and 100% natural, earth-based materials (botanical dyes, natural fibers, mindful small-batch production).
Kickstarter has plenty of apparel projects, but a lot of the high-funded ones seem to rely on technical synthetics, ultra-specific performance claims, or heavily discounted early-bird incentives. Since our core value sits in slow craft, tactile textures, and lasting design rather than gimmicky features, I’m trying to get a realistic read on the platform.
For those who have backed or launched craft-forward or sustainable fashion campaigns:

Does the Kickstarter backer base genuinely connect with the nuance of artisanal techniques and natural processes, or is it too hard to cut through without a "gadgetized" hook?

How difficult was it to justify higher production price points tied to ethical small-batch making?

Did crowdfunding help you seed a loyal core community, or did you find direct-to-consumer pre-orders through your own channels more effective for this kind of positioning?

Would appreciate any candid insights from creators who’ve navigated launching a craft-focused label through crowdfunding.