BUSY and DOING WELL aren’t necessarily the same thing.

Phones can be ringing.

Customers can be coming in.

Jobs can be getting completed.

Money can be hitting the bank.

Everyone can be working.

And you can still have trouble answering:

What did we make?

What’s outstanding?

What do we owe?

What’s late?

What’s getting stuck?

What’s actually profitable?

Being busy tells you there’s activity.

Visibility tells you what’s happening.