Do businesses actually need a 360° virtual tour anymore?

With Google Street View already available for most businesses, I’m curious what 360° photographers are seeing in the real world.

When you pitch a business on a professional 360° virtual tour, what usually makes them say yes?

Is it:

• Google Maps / Street View visibility

• Showing the business before a customer visits

• Website embedding

• Increasing trust

• Better presentation than regular photos

• Something else?

And for those selling these services — what's the hardest part of convincing a business to pay for a 360° tour?

Would love to hear actual experiences, especially from people doing this commercially.