I feel like BMW is trying to regain the spirit.

So, lately BMWs just look bad to me (might get executed for that but G80s and G82s grille looks like Beaver Teeth), the new 7-series looks like made-for-electric-motor-only and almost every X and M look like someone got the base model and pumped it up. New prototypes look like the brand wants to go back to early E genenerations, like neue klasse 3 series, (at least for me) it looks like futurised E30, but it needs a lot of work in the rear and the new iX3 tries to look like E30 from the front, which doesn't look so bad. I don't really know what to think about the brand anymore.