What nobody tells you about platform migrations before you sign

Everyone talks about the benefits of migrating platforms.

“Better performance.”
“More flexibility.”
“Easier to scale.”

What often gets overlooked is what happens to your existing SEO equity during the migration.

A platform migration can impact:

• URL structures and thousands of existing URLs
• 301 redirect mapping
• Internal linking
• Metadata and structured data
• Canonicals and indexability
• XML sitemaps
• Page speed/Core Web Vitals
• Rankings and organic traffic
• Googlebot crawling and indexing

And the tricky part? A migration can look technically successful while organic traffic starts dropping weeks later.

Before signing off on a migration, I'd want the SEO team involved before development starts, not after the new site is already live.

At MOBIKASA, migrations are also something worth looking at beyond just the platform/technology side the SEO implications need to be part of the migration plan from the beginning.

For anyone who's migrated Shopify, Magento, WooCommerce, WordPress, or moved to a custom stack:

What was the one migration issue you wish someone had warned you about before signing the contract?