Swiggy Instamart sees nearly 300 per cent YoY growth in Rakhi orders as premium gifting ..

Premium designer Rakhi orders grew 130%, while gift hampers increased 85 per cent week-on-week. ⌚️Smartwatch orders nearly doubled, rising 99 per cent, while chocolates 🍫 and mithai 🍪orders grew 30 per cent each compared with the previous week. @harshamjty

Rakhi demand peaked at 12:01 pm on August 28, when the platform recorded 857 Rakhis ordered per minute. Hyderabad led Rakhi orders, followed by Bengaluru, Mumbai, Delhi, Pune, Gurgaon, Noida, Kolkata, Lucknow, Chennai, Bhubaneswar and Vizag.

Precious-metal designs emerged as a key trend, with gold-plated 🥇and silver 💍Rakhis, including convertible Rakhi-to-pendant designs, seeing strong demand. Swarovski-studded lumbas also featured among the top variants.

Some shoppers also placed high-value orders. A Bengaluru customer bought five 24-karat gold coin 🥇Rakhis worth Rs 10,995, while a Gurgaon shopper purchased 20 premium silver 🪙Rakhis for Rs 10,780. Another Gurgaon customer placed a ₹14,630 order comprising gold coin Rakhis, skincare, chocolates and plush toys. @Swiggy

The data is based on Instamart orders placed between August 21 and 28, 2026. Metrics are indexed or relative, except for the specific human-interest orders disclosed by the company.