Andrew Kelley and Zig for embedded?

While looking into code portability and long-term maintainability, I came across the story of Zig and Andrew Kelley. It feels like the future of Zig and embedded systems are destined to cross paths, or am I just being too "romantic" about it?

What are your thoughts on using Zig for embedded? Also, what do you make of Kelley's anti-AI philosophy and his other strong opinions? Do you think Zig is a promising language for this field, and can it genuinely compete with C and Rust?