Venting about how popular 40k is compared to MESBG

I have not got into MESBG but I really really want to. Only problem is that in my local area it doesn't seem too popular. Big suprise: 40k is the main thing people do in my area. Maybe after that AOS and kill team seems to also do well (I have had some success getting into KT) . I am in a discord for MESBG and there are not as many messages. I do see toutnements around, maybe a few hours away here and there. So good news that tournent exist but I dont want to buy an army just to take it to tournements play a few times then come back home and just sit around till the next tournament. It is so lame that MESBG is not a little bit bigger. I think Games Workshop should put more effort into it. I know the IP is a bit old at this point, they dont own the rights to the universe, and so on. So I guess there is are reasons why it is not as big as 40k but it just looks so much better than 40k and has better gameplay imo.