Do you actually use the Channel Order App and pay Salesforce their cut?

For those with a paid package on AppExchange — how many of you actually report through COA and pay the revenue share?

As I understand the rules: if you have a paid AppExchange package, you're formally required to report every sale through COA and pay Salesforce their percentage (15% for ISV, more for OEM), regardless of whether the customer installed via the AppExchange listing or a direct install link on your own site.

Here's the nuance though: if you don't register your package with their License Management App (LMA), Salesforce has no automatic technical trail of who installed it. The obligation to pay still exists on paper, it's just harder for them to actually track (not impossible, just harder).

Curious what people's real-world experience is — does anyone skip LMA and just not report? Has anyone ever had Salesforce actually catch this and follow up? Would love to hear practical experience, not just what the ISVforce Guide says.