I hate the media buying community sometimes “just spend more” is not advice
One thing that drives me crazy in media buying is how “you haven’t spent enough” becomes the answer to everything.
Spend $300? Too little.
Spend $1,000/week? Still not enough data.
Spend $5k+? Now it’s creative fatigue, offer, seasonality, whatever.
I run a low-ticket clothing brand. My AOV is around $67 and break-even CPA is around $45. If I’m spending hundreds at $150–$250 CPA, that isn’t some harmless “learning phase.” That’s expensive traffic.
The real question should be:
Is this campaign moving toward profitable economics fast enough to justify more spend?
I’ve had campaigns spend $5k+ at around 3x ROAS, so I know what a working account looks like. I’m way more interested in hearing from other apparel/ecom brands with similar AOVs and margins than someone selling high-ticket products telling me I just need to feed Meta more money.
At some point, “spend more” stops being strategy and starts being cope I’ve done research audits CRO’s is there anyone that can actually guarantee help if it’s not for free I understand but no one says anything
Posted Sep 6, 2026, 3:15 AM UTC