how are you guys keeping players engaged after the initial deposit bonus?

Ive been setting up our user journey right now for a Latin American brand and realizing that relying purely on match deposit bonuses is just a race to the bottom. Players just collect the bonus and leave for the next site offering an extra $20. We’re evaluating PAMs and sportsbooks that claim to have built-in gamification or loyalty systems, but a lot of them look like generic points shops from 2012 For anyone running an active sportsbook: what gamification or engagement mechanics are actually moving the needle on retention right now?