With server-side tracking, where do the “extra” conversions actually come from?

Are these genuinely missed conversions that browser tracking failed to capture?
How much difference did you see between browser and server-side reporting?
How do you avoid double-counting the same conversion?
Which platforms showed the biggest improvement after implementing it?
Did server-side tracking actually improve your campaign optimization, or mainly reporting accuracy?

Posted Sep 8, 2026, 11:46 AM UTC