Best Philly shop for help choosing the right road bike?

I’m looking to get more serious about cycling and want to find a bike shop that will actually take the time to educate me and help me figure out what bike is best for my goals.

I’m mainly looking at Specialized and XLAB, but I’m open to other options. I’m pretty new to the more technical side of cycling, so I’d really appreciate a shop where I can ask a lot of questions and not feel rushed into buying something.

Any recommendations for shops around Philly with knowledgeable and patient staff?