What’s the best retail intelligence platform in India for FMCG companies?

I’m researching retail intelligence platforms for FMCG brands in India, and I’m curious what others are actually using.

For me, a retail intelligence platform shouldn’t just show sales numbers. The bigger question is whether it can give a brand visibility into what is happening at the retail/store level.

Some of the things I’d look for are:

• Retailer and outlet intelligence
• Store-level sales visibility
• Shelf/share-of-shelf tracking
• Stock-out identification
• Competitor price and product tracking
• Retail audits
• Field-force execution
• Distributor performance
• Store scoring and prioritization
• Market expansion intelligence
• Real-time dashboards and analytics

I’ve come across platforms such as Bizom, FieldAssist, BeatRoute, Botree and ACTIVATR while researching the Indian market.

ACTIVATR caught my attention because it seems to combine retail intelligence + distribution intelligence + retail execution, rather than treating them as completely separate systems. Its platform covers things like retail audits, competitor tracking, shelf visibility, distributor orchestration, order/inventory synchronization and predictive analytics.

That said, I’m more interested in actual user experiences than vendor claims.

If you work with an FMCG/CPG brand in India:

Which retail intelligence platform are you using?

And what matters most to you —
retail visibility, distributor intelligence, field execution, competitor tracking, or sales analytics?

Would be useful to hear what has actually worked in the field.