Everyone keeps asking if AI is going to replace experts.

Everyone keeps asking if AI is going to replace experts.

I think that is the wrong question, and history has answered a version of it a few times already.

In 1440, the printing press didn't put scholars out of work. It ended the era where a single hand-copied manuscript took a monk a year to finish, and a handful of monasteries held all the knowledge that existed. Within a generation, more people were reading and writing than at any point before it.

In 1839, the camera didn't put painters out of work. It changed what the market valued. Painters stopped competing with a machine on realism and invented Impressionism instead.

In 1998, Google didn't put teachers out of work. It changed what teaching was for. The best teachers stopped reciting facts a kid could look up in four seconds and started explaining why the facts mattered.

Each time, the expert didn't disappear. What disappeared was the tax on reaching them: the year it took to copy a manuscript, the hours sitting for a portrait, the office hours you had to catch in person.

AI is doing the same thing to consultations, coaching calls, and expert conversations right now. Not because it knows more than the expert. Because for the first time, the expert's judgment doesn't need the expert's actual hours to reach someone.

I hear a version of the fear every week from creators worried AI will make their expertise worthless. It won't.

That is the whole bet behind what I am building at Twinly Lab: give an expert a version of themselves that can be in the room when they cannot be, so more people get the real thing, not less of it.

History says the experts who adapt do not get replaced. They just stop being so hard to reach.

#AI #FutureOfWork #Twinlylab