Is fighting map pack spam still worth the hours or do you just outrank it now?
A local SEO guy told me redressal forms eat half his week and Google reverses it a month later. I said just build the better profile but neither of us had data so I thought i;'ll count it.
Checked five packs the top 15 each: emergency locksmith, Phoenix and London, garage door Phoenix, 24 hour plumber Houston, injury lawyer Phoenix. Maps name vs the website footer or og:site_name, and also displayed address on Street View / shared phone nrs etc.
Nearly half broke guidelines eg 28 of 75. Locksmiths had 8/15 and 7/15, lawyers 5/15, garage door and plumber 4/15 each.
What was crazy was that it seems trades play address games like residential, two brands on one phone, etc. Lawyers had zero address issues and were all name games, "Injury Lawyers" and "- Phoenix Office" on brands that don't use them. And 8 of 30 locksmiths are registered as the keyword itself eg "cheap locksmith" so passes review
For people who manage this for clients, do you still file, what's your removal rate and does anyone track whether the listing comes back?
Posted Sep 11, 2026, 3:27 PM UTC