TL;DR

Trust, innovation, value, responsible gambling and an app packed full of features. Discover the reasons for choosing bet365™ this matchday.

Why choose bet365?

Football doesn’t stand still. Neither do we.

At bet365™, we have never been a company that stands still. For decades, we’ve been building, adapting and innovating to give customers more ways to enjoy the sports and gaming moments they care about.

Here are the reasons bet365™ continues to be the home of football betting more than 20 years on.

We have decades of experience

Trusted by millions

Choosing a sportsbook is about more than opening an app. It’s about knowing you’re using a platform built on reliability, experience and trust.

bet365™ is trusted by millions and built on decades of doing it right.

bet365™ is also recognised as the UK’s #1 Rated Betting App.

According to Oddschecker 2026 report. You can request full details from PO Box 4309, bet365™ Verifiability, Stoke-on-Trent, ST4 9PA.

Always building

A standard bet is only one way to look at a match.

With Bet Builder, you can combine different match markets and build a bet no one has ever thought of.

And when the manager changes the plan, nobody benches your bet with Sub-Proof Bet Builder.

Because late substitutions and tactical changes are part of football. Your betting experience should be built with the realities of the game in mind.

Our Bet Builder includes Early Payout Offer and Sub On, Play On

More value, more often

Matchday is about the moments — but value matters too.

With bet365, that includes:

• Boosted odds, every day
• Sub On Play On, for when the manager changes the plan
• Effortless Early Payout

When a team goes 2 goals ahead? Paid (Tick).

It’s a simple way to celebrate earlier when the conditions for Early Payout are met.

Sub On Play On is available on any market which displays the Sub On Play On icon.

We offer more ways to win

More ways to win

Sports betting is where we started, but there’s more to explore beyond the final whistle.

bet365™ also offers:

• 6 Score Challenge win up to £250,000 by predicting scores
• Tournament Challenge play for free and win up to £250,000
• Live Streaming, bet & watch on thousands of events each year
• Prize Matcher free to play every day

Whether it’s a live match, a quick pick, or a new game to explore, bet365™ is always building more ways to enjoy the entertainment.

UEFA Champions League

As Official Global Partner of the UEFA© Champions League, bet365™ is offering fans a chance to see their favourite teams playing across Europe.

Our free ticket ballot can be entered through the app every matchweek, for the chance to win 2 tickets to a game of your choice.

We know what comes first

More features should never mean losing sight of what matters most.

At bet365™, we know what comes first: the safety and wellbeing of our customers.

Betting and gaming should be treated as entertainment, not a way to make money. Set limits, stay in control and only bet what you can afford to lose. Our safer gambling hub allows you to access all of these tools and more.

18+ | Gamcare.Org.UK