What is the state of local furniture making brands these days in Pakistan?

I am just curious.
Are folks buying customized furniture or has the IKEA style assemble-able furniture market become a trend in Pakistan?
How does that change between tier 1 and tier 2 cities?
What are your thoughts about starting a new furniture making business?
Where are the people who run or make furniture and furniture brands come from? Are they craftsmen or do they come from a college like NCA in Pakistan?
I am very curious of this space and tastes are shaping?

Thoughts? Please be kind.