Which SEO strategy worked well 2 years ago but doesn’t work anymore?

SEO keeps changing, and some tactics that used to bring good results don’t seem as effective anymore.

I was thinking about how much SEO workflows have changed recently. Some things that worked consistently before now need more focus on quality, relevance, and user experience.

A few examples that come to mind:

• Publishing content at scale without adding something unique
• Targeting keywords without understanding the actual search intent
• Building links without focusing on relevance
• Chasing rankings without looking at the bigger picture

I’m interested in hearing from people who have been doing SEO for a while:

What strategy worked well for you a few years ago but doesn’t work the same today?

What did you change in your approach?