What I’d analyze before starting a YouTube channel

I see a lot of people choosing niches based on RPM. I think that’s backwards.

Before entering a niche, I’d look at:

  1. Demand — Are multiple channels getting consistent views?

  2. Winning topics — Which topics repeatedly perform?

  3. Comments — What questions and problems keep coming up?

  4. Content gaps — What are viewers asking for that creators aren't covering well?

  5. Outliers — Why did certain videos outperform the rest?

Don’t just chase high RPM.

Find real demand + repeatable topics + room to compete.

Tools like Audi-Lyze, vidIQ, and TubeBuddy can make this research much easier and faster.

Research first. Create second.

What should you do if you start a channel today?

Posted Sep 12, 2026, 8:27 AM UTC

10
Loading comments…