The Role of AI in Agencies (Campaign Managers, Austria & Germany)

Hi everyone,

I’m conducting an MBA study on how AI tools and automation are changing the daily work of campaign managers in digital agencies. I’m looking for people who currently manage or lead digital advertising campaigns in Germany or Austria.

The survey takes approximately 7–10 minutes and focuses on topics such as AI-assisted campaign management, changing responsibilities, and human–AI collaboration. No company names or confidential client information are requested.

If you fit the criteria and are willing to participate, the survey is here: https://survey.fh-vie.ac.at/index.php/568158?lang=en

I’m happy to answer questions about the methodology in the comments. Thank you for considering it.