Enough is enough

Apple can keep increasing prices because consumers keep rewarding them for it.
If you genuinely think the iPhone is worth the price, buy it.

But if you’re unhappy with Apple’s pricing, complaining online while standing in line on launch day sends the exact opposite message.

The strongest response consumers have is simple: don’t buy it.
As long as people keep lining up regardless of the price, Apple has absolutely no reason to stop.