Nakpro protein label discrepancy: legal advice needed

Nakpro’s website advertised 84.46 g of protein per 100 g, while the label on my product stated 80.30 g. I relied on the advertised figure while following a strict weight-loss diet.

I contacted Nutrabay twice. On both occasions, they sent an initial response and then ignored my follow-up messages. Their advertised phone and chat support were also unavailable during their stated working hours of 10 AM to 6 PM.

Their complaint form prevents copy-pasting, forcing customers to manually type the entire complaint. This makes submitting a detailed complaint unnecessarily difficult and appears potentially intentional.

The product packaging looked normal, so I had already opened and consumed it before noticing the discrepancy. Nutrabay later asked whether the product was unopened or used, but did not provide any meaningful resolution.

I have filed an NCH complaint seeking ₹5 lakh in compensation, although I understand the final amount may be lower. I think unfair trade practices, false advertisement as well as the mental anguish caused by messing up my diet would all be a good basis for compensation.

Similar consumer cases include:

- ITC Sunfeast: A packet advertised as containing 16 biscuits reportedly contained 15, and the consumer was awarded ₹1 lakh.

- Parle: A packet labelled as 150 g reportedly weighed approximately 125 g, resulting in ₹50,000 compensation.

- Britannia: Consumers were reportedly compensated for significantly underweight biscuit packets.

Do I have the legal basis for what I am doing?

Is a ₹5 lakh claim legally defensible, and what compensation is realistically possible?

How should I proceed further with this?

M