Nike Basketball Sleeve Concept Campaign

What would you change or improve?

Hey everyone! 👋

I recently created this Nike basketball sleeve concept campaign as a personal graphic design project.

The idea was to build a performance-focused social media advertisement around the message “LOCK IN.” keeping the athlete and sleeve as the main visual focus while using typography and technical callouts to create a premium sports-marketing feel.

I focused on:

• Strong visual hierarchy
• Product-focused composition
• Bold sports typography
• Technical product callouts
• Cinematic color grading
• Social-media advertising layout
• Clear CTA and product identification

This is not an official Nike campaign. it's a personal marketing/design concept created for my portfolio.

I'd really appreciate honest critique, especially on:
Typography • Composition • Hierarchy • Marketing effectiveness • Product presentation

I'm also open to freelance graphic design work, particularly social media campaigns, sports/fitness graphics, advertising creatives, and branding.

https://preview.redd.it/nv48gpdte8ph1.png?width=1080&format=png&auto=webp&s=5a9d00c65a6e9bd595548000ab7beb78fa10668d

Thanks! 🙌