Why Do Stores Advertise That They Are “Hiring” When They Really Aren’t?

It’s very misleading and I’ve dealt with real consequences because of it. I’ve been yelled at, screamed at and cursed at all because someone put in numerous applications and no one ever called them. I’m sure it’s similar across the board. It probably isn’t the best idea to advertise that you are hiring when you really aren’t looking to fill any positions unless someone quits, dies or gets fired.