What do you like the most about ARAM?

What are the things you most appreciate about ARAM mode? What makes you want to play it?

There was a pool at Blizzcon about future features for the game and one of the options was about Ranked ARAM. In this light I wanted to discuss what do we like about the current mode and how would you envision Ranked ARAM should be.

For me the constant brawl is the main reason I play this mode. Not needing to worry so much about macro and just focus on the fight. I wouldn't mind for a draft or a broader selection of characters for a ranked mode tho.