Why do they hate Layton so much?

It is their most profitable IP, so why do they get rid of it? Years in development, and then they announce it in such an uncanny 3D animation. And with all the criticisms of AI use in development in the background. Katrieles Layton - the most critisised layton games look like a golden gem compared to this new game. And then they announce new unreleased games, with 2D animations already prepared. What is their issue?