If every communication is “important,” none of it is

Why does leadership seem surprised that people don’t attend firm-wide calls or read every firm-wide email?

Most of them are low value. You hear from some random project that has nothing to do with your practice area, get a high-level strategy update with no real tactical follow-through, then sit through pre-planned Q&A.

Why would anyone prioritize that?

The volume is already constant: firm-wide calls, emails, mandatory updates, trainings. I recently spent about three hours clicking through new compliance trainings alone.

At some point people stop engaging because there’s just too much internal noise and not enough useful information. Every leader at every level wants a call, an email, a podcast