Tricks for giving cat pills

Hi All, not medical advice- looking for tricks to administer…
I always gave my cats whatever they were prescribed manually back of the throat and throat rub, but I always feel bad and it is not in alignment with with my beliefs about giving cats agency over their bodies (whenever possible)
But mine will eat the pill pocket right around it, refuse Churu which they are totally obsessed with but can detect the adulterant even powdered or crushed up. Just wondering if anyone has other suggestions I might try? Thanks in advance!

Cat tax: