5 website mistakes I keep seeing on Pakistani ecommerce stores😑 (free checklist inside)
build and audit ecommerce sites for pakistani businesses.
after almost half a year of doing this the same 5 issues show
up every single time without fail.
- NO WHATSAPP BUTTON VISIBLE ON HOMEPAGE
pakistani customers want to ask before they buy. if they
can't find your whatsapp in 3 seconds they're gone.
this one change alone improves inquiries noticeably.
- PRODUCT PHOTOS THAT KILL TRUST
photographed on a bed. bad lighting. one angle only.
white background + window light + any decent phone =
problem solved for free.
- NO COD OPTION
huge portion of pakistani buyers still don't trust online
payment. if you don't offer cash on delivery you're
cutting off a massive segment of your own market.
- SITE LOADING ABOVE 5 SECONDS ON MOBILE
most traffic in pakistan is mobile on 4G. uncompressed
images and heavy plugins destroy load time.
test yours on pagespeed insights right now.
- META TITLES NEVER TOUCHED
every product page says "Untitled Product | Online Store"
in google search results. completely free fix that almost
nobody bothers with.
---
QUICK CHECKLIST (steal this)
- whatsapp button visible without scrolling
- product images compressed under 200kb
- COD option enabled
- pagespeed mobile score above 60
- unique meta title on every page
- SSL active
- contact page has whatsapp number
we do free audits at ecom-web-pk if anyone wants
a proper look — no sales pitch, just the actual issues.
Posted Sep 17, 2026, 11:28 AM UTC