the ai website builder was the easy part, writing what my product actually does was the hard part

i thought the barrier to my marketing site was building it. i used an ai website builder and had the layout up in an hour, then stared at a blank headline for two days.

the real work was writing what the product does in words a stranger understands, and no tool does that for you. i eventually got it clear in Gamma, but only after i forced myself to answer who is this for and what changes for them.

the building was minutes, the thinking was days, and the thinking was the whole job.

for micro-saas builders: what took you longer, building the page or figuring out what to actually say on it?