Wild x Hello Kitty is out, there's a new Fresh Apple scent, and my code NEVEEN takes 20% off

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Wild have done a Hello Kitty collection and it went live today. Refillable deodorant case, matching lip balm case, both in the same print.

The new part is the scent. Fresh Apple is brand new and it's come out as a deodorant refill and a lip balm refill at the same time, so you can run the same thing on your lips and your pits if that appeals. (Hello Kitty is five apples tall, which is Sanrio's official measurement and not one I made up.)

Worth knowing before you order: Fresh Apple is classic formula only, and Wild's classic deodorants have baking soda in them. Baking soda is the thing I see people react to most with natural deodorant. If that's you, buy the case anyway and put a sensitive refill in it. Coconut and Vanilla, Fresh Cotton and Sea Salt, Coconut and Almond Cream, Cashmere Rose or Wild Seduction. The case doesn't care what's in it, and it takes the standard 40g refills like every other Wild case.

Prices: deodorant cases from £9.99, case and refill packs from £15.19, refills £5.20 each. Lip balm cases from £5.00. UK delivery £1.99.

It's limited edition and Wild's earlier collabs havent all stuck around, so if Hello Kitty is your thing I wouldn't sit on it.

Full write-up with what it costs and what I'd layer over Fresh Apple: https://neveenwood.com/wild-hello-kitty-deodorant/

My code is NEVEEN, 20% off at wearewild.com, no minimum spend and no exclusions.

I'm a Wild ambassador and NEVEEN is my own code, so I earn commission if you use it.

Posted Sep 21, 2026, 6:26 PM UTC

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