Who here has built their own data enrichment workflow and wants to show it off?

I'm talking how you all get the data you need to start generating leads, starting from a SERP result and ending with an email and a reason to engage them.

Interested in homebrewed approaches and any off the shelf systems that people use. Not necessary details, just where the wind is currently blowing.

Ultimate aim is to see if people are just doing it for themselves these days now that AI makes us all engineers.